Hello, I am Sonal Nigam, Senior UX consultant who likes to solve problems using design thinking and user centred design approach.

I enjoy crafting products and services by creating engaging digital experiences.

Problem solving | Innovation | Simplicity

My approach towards design is that it should meet end users’ needs as well as fulfil stakeholder’s requirements.

Research | Iterative prototyping | Creative solutions

I have worked with large corporations and in multi disciplinary teams to improve their customer understanding, identifying new areas to generate products ideas and services

Understand | Converge | Prototype | Test

I like to solve challenging interaction design issues for my clients, working to improve ROI and reduce risk on their design investment within the fast paced Agile development lifecycle.

  • Proactive and detailed UX professional with 15+ years of proven experience in applying lean user research and design techniques in all stages of product development, ranging from strategy planning, qualitative and quantitative user research, backlog definition and management of discovery board, user story creation, formulating acceptance criteria, solution design, testing and delivery in Agile teams
  • Clear understanding of UX techniques like competitor analysis, requirement gathering, analytics driven user behaviour mapping, end to end user journey creation, wireframe and rapid prototyping, remote/face to face user testing, technical-dev walkthroughs to optimise user engagement, retention and successful task completion
  • Confident design experience in using tools like Axure, UserZoom, Sketch, Optimal Workshop, Adobe analytics, Google analytics, BrowserStack, Clicktale, Lookback.io to create compelling design solutions and testing strategies for web, desktop, mobile and app products
  • Solid cross sector experience of Agile UX projects in multichannel e-commerce, insurance and fintech, telecom and UK government organisations for stakeholders ranging from end users, product managers, trading partners, third party clients and business case owners

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Phone 0044 7833551142 E-mail sonal.pf@gmail.com